Resolution Shanghai ttl multi-channel business model Wuhan Branch.doc

 PAGE \* MERGEFORMAT 12 Resolution Shanghai ttl multi-channel business model Wuhan Branch More and more enterprises competitive pressure forced the market started on the sales channels to compete with international business organizations to enter and large-scale procurement and distribution methods on China’s current system for the formation of the traditional wholesale distributors strong impact, how can we and effective distribution channels and directly facing the effective establishment of vendors to build stable and efficient marketing network, and thus control the market and gain a competitive initiative, to enable enterprises to achieve sustainable competitive advantage. Single-channel mode can not adapt to market competition, Shanghai, Wuhan Branch ttl adjust the original strategy of a single channel, will be of three different characteristics of Hubei Province, an important development of urban settings in three different channel model, and gradually establish three kinds of sales system , and on this basis, the effective integration, and into the overall planning of Wuhan Branch, which branches based on the allocation of resources can be organized to grasp, impact, penetration and maintenance of the market, prompting the company to enhance power products in the circulation and influence. Wuhan - Terminal Direct 1, the organizational structure of the terminal Direct channel Wuhan City, the sale of the company by the ttl - Shanghai Kellogg Sales Company condiment supply directly to retailers, and provide support, although there are some wholesalers in Wuhan, Wuhan, ttl’s distribution network, but the focus is not wholesalers, but to create a retail distribution system. This model offers several advantages: * Control of the retail terminals, to avoid the channel fluctuation, the proportion of balanced channels, the steady expansion of sales; #8226; Increase the level of corporate profits channels. As the savings of the intermediate links, can bett