Response of the opponent product introduction New Perspective.doc

 PAGE \* MERGEFORMAT 8 Response of the opponent product introduction New Perspective Well-known scientist of marketing Philip Kotler on marketing the products to compete for such a description: ‘the market winners are those careful analysis of market needs; identify the timing and the target customers and create value beyond the rich variety of competitors products at all. ‘A company’s most important challenge is competition. Competition reduced the production cycle of enterprise products, which determines who is in the forefront of new product development, who will be able to gain advantages. In the current market, a new product import, the reaction of competitors and consumer reaction to the same attention, the existing market trend was broken, competition, peer-to face new products, jeopardize their own interests and have different reactions to model: Some strong counter-attack immediately; while others are striking; Some turn a blind eye for new products, unmoved. According to a survey of large U.S. commercial company, which entered the market for new products in an apparent response action within one year, about 32% a year before making a response action after the 29%, while less than 40% of the companies In an apparent reaction at the end. ‘Zhiyizhibi, Baizhanbudai’, the introduction of new product strategy of the company if they can predict the likely reaction of competitors and thus take appropriate market responses in order to grasp the initiative in the market. Affect the competitors of the new products into the market’s reaction to action following three main factors. First, the relevant market, strategic location strategic location the relevant market, including the development prospects of the relevant market, market structure and competition in consumer buying adjustment costs. (l) market development prospects (ie, the scale of growth) Studies have shown that the relevant market to the emerging industry into new products, competitors, indust