Rongshida- brand create a new image.docVIP

 PAGE \* MERGEFORMAT 6 Rongshida: brand create a new image Brand re-positioning: choosing to act to say In March 2001 ended the ‘Rongshida Cup’ Competition hosts China Central Television, has given a handful of Rongshida scenery. Many manufacturers are very sorry afterwards, such a good plan, such a big influence on how they did not think the project. Yes, such a generous so many consumers to re-awaken from memory Rongshida such a brand. From ignorance to knowledge, from the memory image to a relaxed fashion to enhance the brand image. Rongshida co-organized by ‘the same song into Macau’ concert will be held in Macau and in the CCTV’s live broadcast again in the household electrical appliance enterprises has caused repercussions. At the same time ‘the same song into Macau’ ratings are very high Rongshida such a brand re-entered the eye, buy rongshida electric call again in the minds of consumers. Time is up in July, attentive audience found the nation’s largest infotainment TV Column ‘entertainment scene’ from the July 2 start, was branded as ‘Rongshida Entertainment Live’, ‘good life, more easily’ brand image India once again into the minds of consumers. Rongshida such a ‘simple, honest image of the elderly’ has been transformed, ‘the young and trendy, vitality, high-quality’ of the image has been vaguely to unfold before our eyes. Marketing channels: and a number of love March 17, 2001, Rongshida Group, Suning Appliance, held in Hefei, the ‘century and cooperation’ signing ceremony. Prior to the two sides have signed a 2 billion in sales contracts - This is the time the largest amount of household electrical appliances co-operation orders. Time to move before the Spring Festival eve of Rongshida, and the nation’s largest home appliance chain Gome signed a credit of 80 million of the purchase and sales contracts. Two months later, when the media are still talking about Rongshida and Suning, Gome’s orders, the Rongshida triple and Shandong also signed a 30