Rural Market- How vast as the.doc

 PAGE \* MERGEFORMAT 9 Rural Market: How vast as the Guangzhou Panyu Shiji Town, farmers in Afghanistan, February 10 in the ‘home appliances to the countryside of Guangdong launch’ live ‘finalized’ in a 1366 yuan of 29-inch CRT TV. Motorcycle in the village, he did not want to look at that Taiwan 10 years old TV. Afghanistan, may not be thought, in his desire to improve their lives at the same time, manufacturers, businesses, the state also will want to invest in them this group - the rural consumers. In the still less well-off on them, and pinned ‘to expand domestic demand,’ the dream, is now in full swing to promote, a grand and spectacular ‘appliances to the countryside’ movement. In the past has always coveted the rural market, but ‘devote’, sit back and motley crew rampant brand makers, and now wind through the countryside appliances, large-scale rural areas to promote products, channels to the countryside. Positioning and pricing a ‘dilemma’ The rural market is like a rose with thorns, its fast-growing, ‘look beautiful’, yet easy to ‘prick’ - compared to cities, it is vastly different local conditions. A few years ago, ‘happy trees’ appliances chain in the 34 market has encountered Waterloo. Is it a trap or a rural market pie? How should open up in the end? How the product positioning, price should go to what level, channel and service to sink? These have become major companies have to face exam. Although the appliance industry in order to help absorb excess capacity, but the state does not want manufacturers to clear inventory to the countryside. To adapt to the rural characteristics of household electrical appliances to the countryside has been listed as a prerequisite product tender. Wang Kang-Ping, vice president of TCL Group, for example, color television sets in rural areas should be wide voltage from 110 volts to 250 volts; mobile phone, color TV receivers to be super; refrigerator to be anti-rat bite. For farmers ‘tailored’, in fact, they