Sail the market how to create a compass-.doc

 PAGE \* MERGEFORMAT 8 Sail the market how to create a compass? Market forecast for the seasonal trade is concerned, no different from the sea navigation compass. There is no clear market, judging, there is no specific product, in a short season constraints on product failures, is tantamount to suicide. After all, not every enterprise has strong financial resources to pay for the mistakes a year. On the contrary, more in-depth market insight and more systematic consumer research will bring about a skyrocketing business highly competitive products. However, looking back many seasonal industries, are willing to carry out a systematic study of the continuity of the market only a few companies, most corporate product decisions, basically rely on the owner or designer visual experience on the market. One of the differences in thermal underwear and cold between the two seasonal industries, contrast is especially clear: Because of the shallow understanding of consumer demand, market forecast of a lack of scientific methods, resulting in thermal underwear products on the market for many years a high degree of homogenization, and further push the price be the only competitive edge. In this case, mainstream consumer groups increasingly tend to be lower profit contribution of the low-income groups, while the product quality, product innovation, brand strategy into enterprise ‘is not Too Heavy to Bear’, the ultimate industry increasingly ‘not on the table’ , market growth is slow and mainly rely on low-margin products to maintain low prices. While the other hand, cold drink industry, mostly due to competitors ‘consumer experts’ - Mengniu, Yili, Nestle, and road snow and other major brands. Good systematic study of the market, in-depth study of consumer demand, and launch more new products appeals to consumer psychology, and ultimately lead to consumer enthusiasm for a month the product prop up the industry growth rate. Erie ‘four rings’, Nestle ‘X fragile’, Mengniu ‘ca