Sale of Art of War- Dealer Management gnome - get a strong need to do a good job 7 details.docVIP

 PAGE \* MERGEFORMAT 16 Sale of Art of War: Dealer Management gnome - get a strong need to do a good job 7 details Distributors and manufacturers of the contradiction is a pair of unresolved emotional knot, manufacturers require distribution of rewards obedient learning ‘well-behaved’ 1:00, dealers want to get more from the manufacturers ‘policy’ or even ‘black’ manufacturers of promotional costs, which is A typical ‘Catch Me’: the game from each party considered to be a cat, you can play with each other between the metacarpal may end up accidentally into each other’s disk delicious. We have to look at from a pragmatic point of view this contradiction, put aside all the emotional and dark intrigue, first clear the first question: Why should the dealer to manage? In the context of big business, manufacturers trading relationship is a special form of the relationship, firms contradictions are the buyer and the seller of the product of a conflict of interest, can not avoid. Therefore, the sales staff as an intermediary between the two organizations to conduct transactions for the dealer to manage an inescapable responsibility: both in order to achieve the company’s mission and objectives, but also to protect the interests of dealers. In this relationship, dealer looks at the ‘weak’ status, and its ability to make money from the distribution of products, depending on whether the manufacturer carried out its commitment to the market development investment, as well as the seriousness of a comprehensive after-sales service; but dealers have a choice product initiative, manufacturers and there for greater market risk, if the dealer regardless of the interests of the termination of co-manufacturers and even go to camp competing products, for manufacturers to combat and damage is fatal! Because of this contradiction between the strength of the relationship between entanglement, from an objective point of view, the realization of the relationship between manufacturers