Sales Art of War IV- How to create a channel of kin soldier-.docVIP

 PAGE \* MERGEFORMAT 20 Sales Art of War IV: How to create a channel of ‘kin’ soldier? 1 2004 is the 110th Anniversary of Sino-Japanese Sino-Japanese naval Festival! 110 years ago, known as ‘first in Asia, the world’s fourth’ Northern Navy of the Qing Dynasty, was the so-called ‘tiny little bang’ Japanese navy defeated, Li 20-year painstaking efforts of the Northern Navy, as well as the outcome of the Westernization Movement, in this Shijizhizhan in the ashes! Review the reasons for the failure of war, much has been said to be more and more consensus is this: there is an error in strategy Li’s ‘expedition to seek cross-cutting’ thinking, a strong attempt to equipment, in exchange for diplomatic initiatives to deter enemy; Li’s Ding Ruchang authorized person do not understand the marine operations can not effectively manage Ge Jian Liu-yang control on behalf of such Zhiyuan Liu Buchan, economic distance Boqian and so on, usually lax warfare training, discipline, relaxation, and due to be roused to the court inside the die holds the idea of impeachment talk, grandson committed so-called ‘die to kill’ for the ‘five-danger’, eventually led to the Northern Navy annihilated! There are three points to the destruction of the northern-owned marketing and management learn rules: 1, arms combat power does not mean that the sales organization the size and hardware (such as vehicles, electronic equipment, systems management tools, ERP, CMR and the like) and neat does not mean necessarily a complete implementation of the force; 2, if the peacetime command not work, he failed to plan, will never fighting broke out shortly before a battle; 3, strategy to implementation as a whole, is not possible to cancel the Bingfa seek the strength of siege! Another excellent brand design and creative execution needs to sell before they can translate into market value. Success requires collaboration with a variety of factors, as long as there is a key factor in not doing enough to