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Sales Manager of the seven theorems (Part Two)
PAGE \* MERGEFORMAT 17
Sales Manager of the seven theorems (Part Two)
Ladder Theorem: an incentive mechanism is reasonably practicable,
Horse Racing theorem: Science, a level playing field
Spider theorem: the effective control of marketing channels
5, ladders theorem
Cat on a reference, we first thought is probably the Deng Xiaoping’s famous phrase: Whether a cat is black or white, it catches mice is a good cat. However, I am referring to here cat theory is proposed by Mao Zedong. Hsiao poetry in the United States with the ‘Mao Zedong’s strategy’ a book, mentioned in the 50’s in Shanghai, widely circulating such a story: Mao Zedong met with the capitalists, the summoned Liu Shaoqi and Zhou Enlai, to them an interesting question: How can you make cats eat hot peppers? Liu said: amp;quot;This is not easy? Do you people to grasp the cat, put hot pepper into the mouth it, and then stab down with chopsticks.amp;quot; Mao was not satisfied to waved, said: amp;quot;The state must not use violence, each things should be spontaneous in their desire. amp;quot;Zhou said:amp;quot; I would first let the cat hungry for three days, and then I put pepper wrapped in a piece of meat, if a cat is very hungry, they would Huluntunzao swallow a camel. amp;quot;obviously do not agree with Mao Tse-tung , because in his view, can not use deception to fool people. His approach is: amp;quot;It’s easy, you can put pepper rub a cat’s bottom, when he was burning, it will be themselves and to be able to Tiandiao Spicy great pleasure to do so.amp;quot;
In fact, Mao Tse-tung of this proposition is itself worthy of analysis. Cats do not eat chili, no matter what measures to take the cat to eat pepper always be the unhappy. Even if the method in accordance with Mao Zedong, cats eat peppers, the cat will think: Who is rubbing on my butt on the hot peppers? Therefore, to achieve the purpose of Mao Zedong, there must be three assumptions: First, assume that cats do not think, if not ideologi
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