Savvy pharmaceutical marketing weapon sheath.doc

 PAGE \* MERGEFORMAT 6 Savvy pharmaceutical marketing weapon sheath Marketing recruitment in the pharmaceutical field, we often hear and see such a request: ‘be able to travel frequently, there are hard-working spirit and marketing savvy’’with the market planning, strong communication skills and marketing savvy are good at discovery and innovation’’ with good awareness and reflect on the work habits, and cultivate its marketing savvy ‘... ... Savvy, has become the medicine and health products marketing in one of the skills necessary. Savvy, to change his mind Against the company’s products sales in South China, he enumerated the various disadvantages of the company’s products, each meeting with the region through the theory to tell. For example: rough packaging, printing is not enough beautiful, children products, children do not form a corresponding image and relations; supply agents deduction rate is too high, the space agency post smaller than the similar products; the lack of terminal sales staff to encourage policy has led to the enthusiasm of its recommended products are not high; and chain drug stores high-level relations are not iron, resulting in audio-visual display products in the store were excluded, while the rate of compromised Distribution, etc. and so forth. Because each meeting referred to the surface, while acknowledging the region manager, but in fact have been tired, and unable to resolve, because a lot of the problem is not in his terms of reference. He even secretly in about six months ago decided to leave in 2005 after Chinese New Year. But one day, he saw the words: ‘you were born, you cried, people around with a smile; you passing away, you smile, but the people around the crying! ‘Linked to the pharmaceutical marketing, product after another, each a product of birth, you are laughing, competitors are crying; while passing away the time when the product you are crying, but competitors are crying; This person’s life and death on the