Search for the essence of marketing with the creativity.docVIP

 PAGE \* MERGEFORMAT 6 Search for the essence of marketing with the creativity The formal application of 3G mobile networks is just around the corner, mobile communications networks, the Internet, an irreversible trend of triple-play networks. Development of new technologies continue to drive the media coverage of the environment, changes in the way of information dissemination, which for the new marketing strategy for a wider application and experience the possibilities. In such a triple-play marketing 3.0 era, the core of corporate marketing communications lies with the ‘creativity’ to attract the interest of consumers, and strengthen the relationship between them, firmly occupy their minds. For the pursuit of creativity is reaching an unprecedented height: enterprises seeking marketing agencies come up with better ideas and distanced themselves from competitors, consumers lack of creativity in business information turn a blind eye, while the same was found with government agencies to promote creative thinking orders for more efficient - this day and age seems to be the creative heart of the functioning of power. Crazy ideas to create a ‘dynamic Xiao Huang ball’ When the United States Government’s decision to the nation’s obesity problem pupils to take action, the difficulties they face is how to make this an executive order to be better enforced. Based on past experience, this top-down suppression-type orders are often ineffective, especially in the face of a group of rebellious, likes playing with primary school children - these children is to love sports because they do not only obesity, coupled with the majority of The primary students still do not listen to what the great truths, to promote exercise habits easier said than done. If even a day to get along with parents and teachers so that is not on the edge, others do not even think it is. In order to complete this arduous task, the U.S. government decided to discard the old cliche that the decree