Second and third line of domestic brand strength skin care products to enhance the findings.docVIP

 PAGE \* MERGEFORMAT 10 Second and third line of domestic brand strength skin care products to enhance the findings Homogenization in power At present, the skin care products, with the category of raw materials, packaging materials, technology, equipment, production, sales channels, marketing models, maintenance and other aspects of the team there is a considerable homogeneity, but only because of differences in brand power in the market all levels of performance will produce the difference between the cold and heat. And these differences are often a great distance between, and this is where the product’s brand power! Analysis Second and third line performance in the channel brand products are often isolated. Especially the channel acceptance, directly affect the degree of attention to the cosmetics company’s survival and development. To channel development, whether distributors or end shops, there is always a variety of reasons refuse to maintain the channel, a poor but the performance of the brand in the terminal, the terminal stores, distributors, manufacturers will be recriminations, prevarication - public that the public reasonable, rational woman and she said. But, after all, the brand lifeblood of the local customers at all levels to grasp where, for cosmetics manufacturers, we can only say: no way, brand vulnerable! Bale as a way to self-comfort. Shiseido of Japan as early as the beginning of 2004, the store began to enter the domestic channel, in July 2010 Global CEO Ann Gong L’Oreal Paris, a surprise visit to China and set pronouncements: the next 10 years to win three in China million consumers. Therefore, the domestic brand if you can not get second and third tier brands to enhance the power, to survive in the market environment will become worse. second and third tier brands to achieve their many opportunities to enhance brand power, the key is to accumulate power, ready to go - a country with only one generation replacing the old one.