Second and third tier brands of edible oil market impasse.docVIP

 PAGE \* MERGEFORMAT 3 Second and third tier brands of edible oil market impasse Recently visited the snack food market, observed a moment of edible oil market, many large shopping malls KA oil sales terminal, I found some problems, came back feeling a lot of ideas, so this statute, this is purely a whim of speak out, for two, three oil companies line reference, but if it can be helpful to the business of marketing, that is I write this unexpected effect. Position is not strong: If these oil companies want the ultimate goal is to sell as the core of a large KA terminal generates sales, these sales terminals will undoubtedly become the second and third tier oil companies most want to capture the target position. Many KA stores through enterprise sales staff and Dealers efforts with high access fees, finally able to enter, from this perspective, many second and third tier oil brand has gained permission to enter the position, but unfortunately, these brands either do not cherish their positions , either because of the limited resources but merely to obtain a relatively weak position. At Wal-Mart, Carrefour, RT-Mart and other large KA stores terminal, I found oil on the shelves and shelf area in front of the Showcase, two-thirds of the site is Arowana and Fortune unceremoniously occupied the remaining thirds of the site, is the large number of second and third tier brands compete with each other small sites, so that in these sales terminals, it is easy to see that such a phenomenon: Arowana and Fortune two lakes chiefs, a majestic stately way standing area the most prominent position, it seemed as if the whole ranking is their two proprietary (their product line is too plump, which is beyond the reach of second and third tier brands, customers no matter from which point of view, at first glance seen, or the largest area into customer sight, are they two products, more powerful, these two lakes also sent a terminal Gangster Killer - promoters. ‘Arowana edi