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See detergent daily chemical market Whispering Whose-
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See detergent daily chemical market Whispering Whose?
According to statistics, the Western developed countries, per capita consumption of detergents has been more than 18 kilograms, China’s per capita level is 2.5 kg, to 1.2 billion population, to reach the international average level of consumption, the annual total amount of detergent is necessary to reach more than 2000 million tons, such a huge market, of course, all the cleaning products at home and abroad will attract companies attention. In this fast moving consumer goods area detergent smoke everywhere, and hardly surprising. In 2004 China’s detergent market, no doubt full of change and change opportunities.
First, potential new brand is intended to take sharp
Rumors have been an extremely narrow margin of profit of the detergent market, open the most recent television is not difficult to find the nearest smoke hazy in this area.
In addition to the original existence of some of the old brand, not difficult to find there are many new faces appeared: Jiangsu Longliqi recently reached the detergent market, launched a strong affinity Aunt aqing detergent products, product demand point directly at housewives in rural areas. Trying to raise awareness of ‘The Red Lantern’ Aunt aqing memory of this goodwill and hard-working rural Daisow simple impression, transforming into a ‘Aunt aqing’ hidden in brand appeal. This should be the 2003 Group of Jiangsu Longliqi long-planned big move.
Li Guangxi Ozzie limelight recently in the media do not choose to create a pseudo-ginseng herbal spare light cleaning detergent, and have opted for a pretty good selling point: great efforts to promote the cotton era, claiming that after bypassing the Cotton clothing also contains 8 % water may contain 8% of the stains, cleaning detergent with Tianqi herbal washed clean and bright, washed thoroughly, it was adapted to the era of the arrival of cotton clothing, new era, new choices.
There are from Guangz
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