Segment of the market- the way out from the homogenization of competition.docVIP

 PAGE \* MERGEFORMAT 14 Segment of the market: the way out from the homogenization of competition China faces the same problem in many industries - homogenization, particularly in the emerging industry and market potential of the industry, this issue has been more prominent, and the consequences of price competition is that everyone in the same market, Si Pin. Where is the way out? Segment of the market! Why do segment of the market An enterprise should not be done segment of the market is only one reason: Can you maintain a reasonable and sustained profitability. If you do the mass market can continue to profit, there is no need to be done segment of the market; if the mass market do not maintain a profit or even a loss, you have to carefully consider the matter. We are the law of demand from customers and business point of view of two rules of survival: 1. Demands the evolution of the law to do marketing, a very key point is how to grasp the trend. In terms of the customer needs, with the increasing standard of material life, there is always a group of people dissatisfied with the current products and services and put forward higher requirements or, more personalized, such as to give the baby milk formula to buy Yinao, for children buy calcium formula, and to the elderly to buy sugar-free formulations, and to buy himself degreasing formulations, and so on. Is precisely because of customer demand With this decentralization and the trend of personalization, marketing also will be changed step by step from the original mass marketing to personalized marketing development (see Figure 1). Therefore, the segment of the market and the emergence and breakdown of marketing is the trend. 2. Business rules of survival of an enterprise in order to survive long-term, we must grasp a basic rule: ‘The only’ and ‘first’ in dialectical relationship. In other words, you’d better be on the market ‘only’, if I can not must strive to be ‘first’, otherwise it will be difficul