Segmentation marketing three methods to enable the core to become loyal to.docVIP

 PAGE \* MERGEFORMAT 12 Segmentation marketing three methods to enable the core to become loyal to The core consumer culture, rely on the core consumer segment unique positioning and differentiation to develop different marketing approach to rapidly develop their own loyal core consumer groups. Wine marketing, the final analysis, the final consumer choice in the hands of consumers, whether it is done in circulation, or to do terminal, finally to consumers who come to the recognition and consumption of this product. Therefore, in the current wine market, its operation, many manufacturers began to direct efforts in its core consumers. While the core consumer culture, rely on the core consumer segment unique positioning and differentiation to develop different marketing approach to rapidly develop their own loyal core consumer groups. [Keywords:] custom wine [Essentials] highlight the individuality, the establishment of specific contacts In the development of custom wine, the wine staged a good show. Personalized wine, personalized service are increasingly accepted by consumers, but also more and more wine makers have played a dynamic idea of customization. Like collections, like wine, red wine in the personalization once again on the achievements of the liquor to stimulate and promote the breakdown for the consumer group behavior. Personalized custom wine development, the Maotai is relatively successful. As the 53-degree Moutai very scarce, Maotai company personalized product development is very welcome. The current military and political customized products, covering finance, oil, tobacco and many other industries Group buy custom personalized wine and other products has reached 45. Maotai is not only a strong impetus to the sales, but also enhanced the Maotai brand image. Prior to this, Maotai personalized custom wine development requirements of China’s 500 and domestic large-scale enterprises and institutions. Luzhou has a VIP in the division custom win