Segmentation winner - Miao Shi Dairy.docVIP

 PAGE \* MERGEFORMAT 5 Segmentation winner - Miao Shi Dairy Homogenization is the marketing sector, perhaps the most frequently used words, but also the subject of today’s businesses generally encountered. A similar product features, similar market positioning, the same target market, competition will inevitably lead to a unique model in which price competition. It is like a sudden viral infection with various industries, as enterprises have already terminally ill when, and perhaps do not know, had been the site of infection. Healthy price competition is one of the means the market game, but the degree of competition in some sectors has been far beyond the bottom line of the enterprise can bear, such as yesterday’s color TV industry, and perhaps tomorrow’s automotive industry. Interestingly, those who are keen to vicious price competition, competitors, business has never defeated, but added their own as long-term, low-margin operations, technology research and development leading to fatigue, after-sales service and disorderly, gradually lost their lives in the vitality or simply out of the stage of history. Anywhere in the world a company can make use of resources are relatively limited, just like Coca-Cola to target the market locked in first-tier cities and very Cola focus on a broad rural markets, although the choice of different markets, but the same is that they are has achieved extraordinary success. Market segmentation is the core of the principle of combining the resources and advantages of the enterprises targeted selection of target markets, target markets around the design of appropriate marketing strategies. I believe that there are two companies an outstanding representative of the market segments: one for the World Day of giant Procter amp;amp; Gamble, its sub-brands market segmentation strategy has long been a classic case of marketing profession, were countless companies and academics to study and research, the Procter amp;amp; Gamble Strategi