Segmentation service so that the core become loyal.docVIP

 PAGE \* MERGEFORMAT 13 Segmentation service so that the core become loyal Wine marketing, the final analysis, the final consumer choice in the hands of consumers, whether it is done in circulation, or to do terminal, finally to consumers who come to the recognition and consumption of this product. Therefore, in the current wine market, its operation, many manufacturers began to direct efforts in its core consumers. However, core consumer culture, rely on the specific positioning of core consumers, relying on the ordinary consumer segmentation services to rapidly develop its own core of loyal consumers. What is segmentation services is developed for different groups of consumers differentiated services Road. The Art of War: the Bing Fa Mou, followed by the cutting pay, followed by the cutting forces, which under siege. From a marketing perspective, the ‘cutting seeking’ is from consumer trends and competitive structure to find a good way of positioning consumer groups, which as in a traffic jam on the road to open another ‘no man’s path’ to achieve goals, to seize the its core customers, develop their own loyal customers. For example the market selling fresh wine, Guilingji wine, pure alcohol and Tianguan are aimed at low-grade liquor consumption, health, health care, nutrition trends, focusing on customer’s consumption demand was developed. Jinxing Beer Group, to the light for beer consumption, Shuang-based development features, use of resources and technological advantages to develop a more light taste of cool, nutrient enriched Venus wheat beer, and since 2000 has been fashionable since listing on the market, well received by customers love. These are the products with the distinctive selling point positioning, brand positioning, to seize their core consumer. However, these core consumers can ensure that they can become loyal consumers of their products, this is an extremely difficult issue, because this is a product homogenization of the times, since