系咪小儿科的.pdf

Chinese Media and Globalization Anthony Fung School of Journalism and Communication The Chinese University of Hong Kong Are you smarter than a 5th grader? y An US-based Fox program by Mark Burnett TV Programme: 係咪小兒科 Approaches Today y How do we inspire students to think about globalization and media? y Facts, and beyond facts y Not remembering facts, but bringing more questions for discussion y Inductive vs. deductive methods y Inductive: from examples to theory Nature of Globalization y City y Society/ social structure/ political system y Forms/ products/ commodities y lifestyle y values McDonaldization (George Ritzer) y A society capturing the characteristics of a fast food restaurant y A reconceptualization of rationalization or scientific management y Efficiency y Calculability (sales taste) y Predictability (standardization) y Control (replacing non human technology) y Question: loss of our culture? y Drawback: de-McDonaldization Risk Society (Ulrich Beck) y A society organized to respond to risk y Risk: a systematic way of dealing with hazards and insecurities induced by modernization of mankind y Social risk position y Risk are manufactured y Capital, resources and risks y Who are subjected to risks? Picture: Disneyland in Hong Kong Picture: Disneyland in Japan Picture: Disneyland in Japan Disneyification y More than a cultural homogenization y Why do people in different countries acquire the same Disney culture and interpret it in the same way? Picture: Disneyland in Hong Kong Hollywood and Globalization Movie: Movie: Kung Rush Fu Hour Panda Definition of Globalization y A process describing the transformation of local or regional phenomenon into global ones y World unified into a single entity y Technological, economic, political and