Unit1advertising-Project课件（牛津译林版模块3）.ppt

Unit 1;Unit 1 Advertising ;Project Developing an ad campaign;Lead-in;Read the article on page 18. Try to tell us the main idea of each paragraph.;Para. 3 Para. 4;1. What do you know about an ad campaign? An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience. 2. What must you keep in mind when you start a successful ad campaign? A clear aim and target audience. ;3. Why do you need to research your audience? Because the right message needs to be created for the right people. 4. What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react.;Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign? Anti-smoking. 2. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfare of the people.;3. Who is the target audience for this ad campaign? High-school teenagers. 4. What is the ad campaign aimed to do? To discourage young people from smoking. 5. What is the slogan for this campaign? Smoking kills!;Discussion;The project is to develop your own ad campaign about a public welfare problem. Discuss the following questions with your group members. 1. What welfare problem do you want your ad campaign to deal with? 2. What do you want your campaign to say? Why? 3. Who is the target audience for your campaign?;4. Who will research the topic and interview the target audience? 5. Which sources will you use to find your information? 6. How will you reach your audience? 7. Who will design the logo and develop the slogan for the campaign? 8. Who will present the campaign to the class?;Planning:;Producing:;Language points;1. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure out 弄清楚，弄懂，计算出 e.g. I can’t figure out why h