Unit1AdvertisingSectionⅠ　Welcometotheunit，Reading课件（牛津译林版必修4）.ppt

Unit 1　Advertising;Every day，we are surrounded by food ads，clothing ads and so on.Now the following will show you how ads work，so that you can better understand various advertising techniques that companies used to make their products unforgettable.;According to an encyclopedia，advertising is “the techniques and practices used to bring products，services，opinions，or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.”;In the ancient world，advertising was conducted by word of mouth.The first step toward modern advertising came with the development of printing in the 15th and 16th centuries.In the 17th century，weekly newspapers in London began to carry advertisements，and by the 18th century such advertising had been greatly developed.;The great development of business in the 19th century matched the growth of the advertising industry.Advertising agencies were established mostly in the US.By the early 20th century，agencies had produced the advertising message itself，including copy and design.And by the 1920s agencies could plan and complete advertising campaigns.;As everyone knows，the purpose of an advertisement is to leave the key product message in your mind.This message is mainly expressed through slogans.Unfortunately，ad slogans dont always work.;Notes Read the passage and answer the following questions. ①What is the purpose of advertising? ②How was advertising conducted in ancient world? ③ Can slogans always express the message? Keys： ①To persuade the public to respond in a certain way toward what is advertised. ②By word of mouth. ③No. ;Section Ⅰ　Welcome to the unit，Reading;Ⅰ.阅读理解 1．How many main types of advertisements are there in our life generally? A．One. B．Two. C．Three. D．Four. 2．What is the purpose of PSAs? A．To attract peoples attention. B．To promote commercial products. C．To advertise various services. D．To educate the public and help people lead better lives.;3．What should we do