Shampoo- the growth of profits under siege.docVIP

 PAGE \* MERGEFORMAT 27 Shampoo: the growth of profits under siege China Day shampoo industry is a typical representative of industry. In its bumpy history, the various manifestations of each enterprise for the shampoo market, this white-hot competition in the book adds much to a story. From the P amp;amp; G’s a single show, to the full-scale attack of foreign capital, from the SLEK, turned out, to the large number of brands competing to struggle Yan, shampoo industry, changes to the countless Dreamer gorgeous dream. However, with the early arrival of product homogeneity, lie in front of shampoo company is already no longer a simple market around them, is a go in easy, but to control them is very complex trap. Noise is the shampoo business in China in 2002 the most relevant features. Television, advertising performance, amp;quot;clamoring for ever since,amp;quot; come and go; newspapers, corporate publicity is still in full swing so bullish. However, in this seemingly crowded scenes, corporate real harvest what is it? Shampoo for Chinese enterprises, faced with imminent over the past year, handed over what exactly is a kind of scripts do? To find a breakthrough cure, in fact, they eagerly come to expect. To survive in the shadow of confusion Traveled north-south river, whether dealers or manufacturers, unanimous in saying that business is getting increasingly difficult, and getting lower and lower profits, and once in the Japanese market, mustering of effort and pocketed the money, large distribution, there is Many have been Mengshengtuiyi. And even the salaries of many employees is also the record low, frequent job-hopping has become a phenomenon is no longer fresh. This is the one well-known shampoo business experience: a one-time enrollment of 30 marketing staff, were each receive 500 yuan to go out looking for distributors. Results Some people receive the money on this without a trace, some people reach their destinations and then Mailiaojupiao no n