Store promotions - one-third of strategy the implementation of seven parts.docVIP

 PAGE \* MERGEFORMAT 23 Store promotions - one-third of strategy the implementation of seven parts ‘Terminal promotions as a struggle between two battles to fight than the overall strength’, victory or defeat will not only directly related to the ultimate effect of this event and for business reputation and brand reputation as the market penetration has an important influence not only the needs of business between the promotional activities battle of wits, but also to pay attention to the tactical coordination of internal activities in order to be the overall objective was achieved the desired results. The studio long-term marketing plans for large-scale shopping malls advisory activities, undertake promotional activities over several large-scale shopping malls in planning tasks, where the experiences of some experience and hope that we explore, eyes of the beholder, the wise views about that. Now successfully planned and executed in June this year, Fuzhou triple appliances ‘are triple the first home appliance section of the sea’ as the analytic case to illustrate how well planned and executed a large-scale strategic mall marketing activities. Event planning articles The planning of a successful case is not one or two simple business idea, a successful case shall be composed of multiple links, you must link closely with each operation can be well under completion. At the beginning of how to plan a shopping mall promotion case, we must first understand the basic planning of a promotional process and elements of the case. Specific activity motivation: Any prior to an event in the planning must be a clear purpose of the event, and then the motive and purpose to design the most advantageous solution. Motivation 1: Experienced in April ‘air-conditioned Conference lightning war’, May ‘opened a big promotion’ and win across the board, Fuzhou triple appliances home appliances market in Fuzhou can be described as brilliant debut full. In the triple appliances st