The fate of the three major pharmaceutical enterprises run-off battle (I).docVIP

 PAGE \* MERGEFORMAT 33 The fate of the three major pharmaceutical enterprises run-off battle (I) Fu to spread the 21st century medical innovation marketing agency dedicated research group Outline: I. Words: decisive three major campaigns to meet the best of times 2, single-product Guoyi why it is so important to 3, OTC products Guoyi single basic conditions for the seven major 4, OTC single-product Guoyi Way 5, expansion accomplishments future: from a single product to multiple products Guoyi Guoyi 6, capital warfare, pharmaceutical companies the ultimate battle Three run-off campaign to meet the best of times Fu to spread the 21st century, corporate general manager Lou Xiang-peng This is a worst-era! Unprecedented fierce competition in the market, the industry faced a major adjustment, corporate profits to decline in the development of China’s pharmaceutical enterprises into the trough. National Development and Reform Commission released data show that: the pharmaceutical industry in 2006 achieved a total profit of 41.3 billion yuan, an increase of 11.1%, at a historic low. At the same time, the cumulative loss-making enterprises 1368, the industry face a loss of 22.62%, an increase of 27.37%. This is one of the best era! At the trough of the Chinese pharmaceutical industry, there are some fame, limelight business. Divinity, the pioneer of Renhe, Tongji Tang, Yi Bai, amendment, river, Ling-Feng, Ling Rui, Wanxi, nine Shido, and so businesses, some performance is outstanding, and some other major vendors, and some capital chase, no the rapid rise of China’s pharmaceutical industry is not a successful model! Fu to spread the 21st century institution believes that the next 3-5 years, China’s pharmaceutical enterprises decisive key to the fate of a few years. The worst is still the best, in fact masters of our own hands. Looking at the scenery unlimited, being closely watched companies, Fuk Loi found that they actually track the success of the deci