Steel Enterprise Marketing Financial Crisis.docVIP

 PAGE \* MERGEFORMAT 22 Steel Enterprise Marketing Financial Crisis Paper Introduction: Due to the impact of the international financial crisis, the steel market is constantly changing, has a highly qualified research team, fast, and accurate grasp of market information, good market prospective, make marketing decision makers to make quick decisions, better choice and the use of the target market, the development of marketable products, dominate the market. Since the second half of 2008, the steel market is overwhelming: the original sheet of high value-added products is the market leader in building materials coolish, but now sheet, plate were below the cost price, only building materials but also to the iron and steel profit enterprises. With an experienced dealer analysis, forecasting changes in the market, what marketing strategy to deal with the complexity of the market changes. Keywords: financial crisis, the steel companies, marketing strategy Iron and steel industry after ten years of rapid development, has been a joy of spring, but the second half of 2008 the United States to the global financial crisis spread rapidly, China’s economy has suffered an unprecedented impact on the steel industry is also being hit hard. On the second half of 2008, the steel market rainbow night: steel prices more than 6000 yuan per ton in the first half, the second half quickly cut back to 3,000 yuan (Hebei Steel News Tangshan Steel Edition); 2009 first quarter, as the financial crisis further deepened, the steel market has a large area of the landslide, many steel companies is almost impossible to survive. Faced with this situation, the iron and steel enterprises should take what the marketing strategy? First, do a good job of marketing research and forecasting due to the impact of the international financial crisis, the steel market is constantly changing, has a highly qualified research team, fast, and accurate grasp of market information, good market