Stories Sports Community - the three major market-wide Gonglue.docVIP

 PAGE \* MERGEFORMAT 30 Stories Sports Community - the three major market-wide Gonglue From EMKT. approach in marketing today’s increasingly diverse, the traditional marketing model is facing enormous challenges, the emerging marketing system is gradually improving, marketing people is like playing a lasting and great games, whether the final to win the game depends on the skill of their own. In this paper, the reader will be described here, three kinds of marketing - the story marketing, sports marketing and public marketing. Why do only that introduced them? In fact, they are not the latest marketing methods, but many Chinese enterprises are still not proficient in application, which is one. Second, sports marketing is undoubtedly the hottest in the present, the story of marketing is gradually picking up, while the public market in the next show will be tremendous value. Therefore, this article will put them together in hopes of giving the general audience to provide some Gong Lue. The first stories in marketing We live in an information explosion society, business has entered an era of global competition. ‘In the U.S., you just throw an item can be smashed into a advertising-related stuff’, these words may be some exaggeration, but one set of data can still explain the current situation of the world’s all-pervasive advertising. According to statistics, in the United States, the per capita access to 1,500 advertisements a day in China, an urban average daily exposure to the advertising messages reached more than 1000. However, according to Harvard psychologist George Miller’s argument, the average person’s mind can not handle 7 at the same time the above information. I ask, when faced with tens of thousands of advertisements to consumers, they can remember a few do? With many people hate ads, especially television advertising in stark contrast to that, regardless of all ages love to hear stories. In fact, listening to a story is almost instinctive human