The fate of the three major pharmaceutical enterprises run-off battle (Part Two).docVIP

 PAGE \* MERGEFORMAT 24 The fate of the three major pharmaceutical enterprises run-off battle (Part Two) OTC single-product Guoyi Way Fuk Loi broadcaster in the 21st century vice president Wang Hongjun Count the rapid development of domestic pharmaceutical enterprises, such as Guizhou Yi Bai, amendment medicine, Wuhan Ma Ying Long Pharmaceutical, Guangxi Lingfeng,, we will find that have very similar place, is a product driven by a business to take off. In fact, not only in China, look at the world’s pharmaceutical giants, there is a business which relies on a lot of variety to win it? Is often a species that is billions of dollars in annual sales. China is currently doing the larger pharmaceutical companies, such as stone medicine, Chinese medicine, Eastern medicine and so on, do Wuliushiyi yuan a year in sales, single-items annual Guoyi, over 200 million not much. Most of the SMEs is easily grab hundreds of varieties, there is no primary and secondary, or even market their products to cannibalize each other. I believe that only when the enterprises have Guoyi a single product, will it truly on the stage, the survival will be more calm. Based pharmaceutical companies have a certain order to achieve a single product Guoyi, consider the following methods: First, pooling of resources to support the first Zhuang a ‘child’ Business people, financial, and material resources are limited, what are doing anything but easy to do well. Is the enterprise product like a child, which all came to watch liked, but also be able to earn much more money back, so some companies on which product is not willing to cold, to the point of support for this product, that product Point allocated costs, the results of which have no hungry children may also did not eat, but did not long Zhuang. Dwarf-level products with a group of enterprises will not collapse, but will live a difficult, living running around in circles (because the average product-oriented enterprises consuming more