To subvert the traditional positioning of the Road.docVIP

 PAGE \* MERGEFORMAT 20 To subvert the traditional positioning of the Road Today’s business and commercial academic surprising that there are two things: first, and positioning related to everyone that the positioning is very important, but the application of location was very chaotic; the other related to strategic stability, without which the business management book not to strategic planning as a top priority may be in real life, strategy has become a decoration. In fact, the positioning and strategy was originally one thing. Many people cut off from the two lies in the theory of location, and did not really understand and grasp the other hand, if you use the correct positioning theory, clear and effective strategy also skyrocketing. This is first, business strategy to further the traditional concept of marketing orientation diametrically opposed, can be seen that all errors have been guiding many enterprises toward the wrong direction. Strategy from the beginning and tactics ‘Strategy’ is used in the military on the original meaning refers to the combat-related planning. Western great military theorist Carl Von Clausewitz in his famous book ‘On War’ that constitute a war struggle is the most essential thing, because only the elements of the struggle is to produce results, which is always inherent in the concept of war . The struggle by a number of their own individual action to form a complete, these actions are called ‘battle’, the fighting is where the battle units, fighting the war the only effective activities. For the fighting itself, the deployment and implementation, referred to as ‘tactical’; in order to achieve the purposes of war and the use of fighting, known as the ‘strategic’. Needless to say, modern business is war. Well, business is war fighting mean? Clearly, refers to the sale, because only the sales activity is to generate business performance, as the ‘battle is a real military activities, and the rest are for all the activities of it