The decline of attention to marketing.docVIP

 PAGE \* MERGEFORMAT 38 The decline of attention to marketing The era of the network is king, the website, what is king? After numerous encounters on the Internet, after a principle seems to have been confirmed: the attention of the king, the attention of the value of measuring sites. As a result, regardless of the content to do, or to do business, the domestic site look uniform manner directed at ‘attention’. In the hype ‘attention to’ the concept of the process, often accompanied by an attractive attached the ‘economy’ word. Because now this with ‘10-speed’ rapid development of information society, attention is the most scarce resource, but also the most valuable things. Therefore, how to quickly and effectively to attract as much ‘attention’ to compete for a sufficient number of ‘eyeballs’ will be related to a web site or even an Internet business a matter of survival. Is now the lifeblood of sites that rely as the ‘hit rate’, ‘pageview’ is the attention to digital form. The face of it, we are in a fight at the high and low click-through rate and pageviews, in fact compete for the attention of netizens. According to the logic of attention economy, if there is enough eyeballs and attention by a web site to attract and hold-up, advertisers and investors, they will come, naturally, no worries about the lack of support by the price rise in confidence. Click-through rate, registered members, partners and advertising revenue, has unquestionably constitutes the attention of marketing four line between life. I ask, ‘. Com’ companies these four magical horse’s tail can really spin gold from straw, in the attention economy, under the care for the present and future network brings rolling source of income? 1, the network craze: Ambition in the competition for attention First proposed ‘attention economy’ of this concept is Michael Goldhaber (Michael H. Goldhaber). In 1997, he was well-known U.S. Hot Wired published an article entitled ‘attention to the buyer’’Att