The crux of sales incentives Shiliu Da.docVIP

 PAGE \* MERGEFORMAT 20 The crux of sales incentives Shiliu Da Depends not only on the performance of sales staff’s ability to work at the same time depends on the employee’s enthusiasm, but the core functions of the incentives is how to improve employee motivation. However, the implementation of the use of incentives in business process, due to various reasons, resulting in all sorts of undesirable problems, the writer’s many years of experience in market operation are summarized below. Crux of the problem one: disregard the changing circumstances, times Excellent system should maintain its stability, but the company’s sales incentive policy is not entirely the case. Some companies too much emphasis on the coherence of enterprise system, but ignored the market environment changes and the transfer of sales force hierarchy of needs, the results of a long-term incentives change frequently and the reality of the market conflict, resulting in incentive out of touch on the forefront of business development, sales all staff enthusiasm and creativity has not been effectively mobilized. 1, keep up with market changes. A liquor business incentive policy is to take ‘huge sums’ Please ‘experts’ drawn up in the A growth stage companies play an important role, so A business be retained. The past two years, due to the highly competitive liquor market, the rising cost of the terminal, while the A company will retain the original high responsibility, high-return incentives, resulting in excessive pressure on sales staff, revenue year by year, incentive lost its force, the entire sales force complaints, lack of enthusiasm ‘combat’. The market has changed, the incentive for sales staff should change, otherwise, sales are 100 harm than good. 2, keep up with the demand level of the transfer of sales staff. Many businesses due to neglect changes in the market and the sales force level of demand for the transfer of the results failed to effectively mobilize the enthusiasm of th