To send the Wild- the brand break through the market to create a myth of the Red Sea.docVIP

 PAGE \* MERGEFORMAT 22 To send the Wild: the brand break through the market to create a myth of the Red Sea In recent years, snack food market has been the fastest growing markets in the world, but the competition is fierce. Particularly in Fujian ‘food corps’ grows, the product war, price war, end war, advertising war, star wars, all kinds of tricks endless renovation market practices, but also to subsequently enter the snack food market, the enterprise out of a difficult problem: how to the identification of market opportunities? How to achieve the rapid rise of low-cost? Thousand Island Lake, Hangzhou Wild to send the Food Co., Ltd. It is in this context began to enter the snack food market in his breakthrough trip. The large-scale dilemma: how to go from a regional nation? Thousand Island Lake, Hangzhou Wild to send the Food Co., Ltd. was founded in 1990, is a research and development, production and sales of integrated food enterprise, the product line to produce Dried fish, walnuts, tea, mountain vegetables has dominated the local specialties, continuous years, sales have more than 50 million yuan, the highest in similar enterprises in Zhejiang Province’s leadership position in the Thousand Island Lake, its stores everywhere, women嬬 known. Field to send the chairman of Zheng sea, and is a very idea of people. Whether it is 1,000 yuan that year loans start a business, or have today, on 100 million of assets, he had been branded a dream, that is, through their own products, will tell the world the beautiful Thousand Island Lake. However, long troubled by his heart disease is, how to be able to complete a successful leap from the wild to send the cause of regional markets to expand to the national level. In 2006, he was determined to introduce professional marketing outside the brain to cooperate. Enterprises through a comprehensive investigation and diagnosis, marketing consultants, to send the wild after years of steady development, infrastructure i