Who hindered the growth of Chinese brand-.docVIP

 PAGE \* MERGEFORMAT 18 Who hindered the growth of Chinese brand? Lost in China to reflect the brand ● Giants heel China’s GDP need to chase followed by super-national - Italy, France, Britain, Germany, Japan, the United States. If access to the world’s top 500 based on the calculation of these countries the number of world-class companies: Italy 8, France 37, Britain 35, Germany 34, Japan 82, U.S. 189. China is 15. Six powers to enter the world’s most influential brand the number 100 were 2, 8, 4, 9, 7, 58. It should also be noted that Switzerland has four world-class brands, the Netherlands has 3.5, South Korea, Finland, Sweden, one each. However, China is not one. China’s GDP ranks seventh in the world, with exports ranked third in the world can be described as a giant in the economic aggregate. However, the brand’s lack of it may be our ‘Achilles heel’ influence in China in the international arena, the successor force. Faced with this situation, I believe every Chinese person is not calm, there will be a stigma, as well as the sense of shame after the courageous impulse - strive to build China’s world-class brands. ● the importance of brand expression Brand is the face of a country. Former Japanese Prime Minister Yasuhiro Nakasone once said: ‘In international exchanges, Sony is my left cheek, Matsushita is my right cheek. ‘National brand not only represent the high end of the level of national industry, but’ only the nation is the world ‘, but also represent the country’s international image, they carry the reconstruction of national pride and self-confidence of the historical responsibility. Not only that, brand, or market competition, the winning weapon. Despite the core of an enterprise’s competitiveness and quality of resources, if not the last expression of the brand competitiveness, it is difficult to sense the widest range of consumers in the market, there will be no appeal. Compared to the international strong brands, brand competitiveness