Two-way communication model of public relations and marketing and cultural construction.docVIP

 PAGE \* MERGEFORMAT 23 Two-way communication model of public relations and marketing and cultural construction This paper is trying to two-way communication model of public relations and market culture linked to two-way communication model to understand the nature of the market, the market the true meaning of culture. Two-way mode of communication through the public relations in political, economic, cultural and other areas of performance, address issues of public relations for the healthy development of market economy and the provision of cultural protection and spiritual power. Two-way communication mode is the basic pattern of market culture. 1, on the two-way communication model of public relations The so-called Public Relations, namely, social organization and its objects - the spread between the public, communication, coordination and cooperation. Its pattern of relationships that the two-way communication. This mode of communication is a perfect one-way mode of communication. The so-called one-way mode of communication, namely, the spread of the lack of feedback from the mode of communication. Clearly, one-way communication model was incomplete and unsatisfactory. With the development of modern media of communication, one-way mode of communication apparent in difficult to adapt to the real needs of defects. Conduct a perfect result is two-way mode of communication came into being. Two-way communication model shows that public relations between the two sides of social organizations and the public in an open, fair and just under the premise of interdependence, mutual coordination and reasonable relationship. From one-way mode of communication compared with two-way communication model, we can see that in these two modes of communication to communicate the status of the two sides are different. In the one-way mode of communication, social organizations and public relations of inequality and uneven. Society organizations are often superior to use its supe