Three cardinal guides and the five permanent members intensive marketing differentiation.docVIP

 PAGE \* MERGEFORMAT 35 Three cardinal guides and the five permanent members intensive marketing differentiation Established a differentiation in order to broaden the market In describing the management guru Drucker once said the definition of enterprise, the enterprise’s purpose is to exist outside the enterprise itself, and that is to create customers. Yes, the face of people have Yun Yun, create customer has come about? On the surface, enterprises of different customers is the same kind of goods, but in fact, customers are buying may be fundamentally different things. Differences in the views of customers for goods determines whether he is the main factor as the ultimate consumer, but from the producer is concerned, whether the product for the customer favorite, the most important is whether they can bring their products and competitors to distinguish, so that Consumers love at first sight. So, in a sense, the creation of customers is to build differentiation, establishment of differentiation in order to broaden the market can in the strong opponents such as the forest industry to compete in the winds and waves. According to industry sources the definition of the so-called differentiated marketing is the business by virtue of their technical superiority and managerial advantages, to produce the performance, the quality is superior to the level of products available on the market, or in sales through unique promotional activities, and flexible marketing tools and thoughtful after-sales service, in the minds of consumers are different from the image. In business strategy, differentiation, marketing is one of the most skilful way, but the most widely used is, surprisingly, the price difference, industry, competition in most of the time to fight is the price, which actually make marketing into a single,Edge . In recent years, as home appliances, daily chemical and other industries the idea of updating, the difference marketing of the voices can be heard grad