Telecom operators- 3G eve of the strength of large PK.docVIP

 PAGE \* MERGEFORMAT 21 Telecom operators: 3G eve of the strength of large PK As the world’s largest mobile communications market, 3G will be China’s telecom operators for the next battleground. The 3G business will be an unprecedented complexity involved in the industry, the future run-off depends on the operator’s 3G industry chain integration capabilities, while China Mobile, China Unicom, China Telecom and China Netcom, the four carriers currently held resources, branding, types of business are not the same, therefore, in the face of ‘All roads lead to 3G’ of the situation, how can they give their core competitive advantages to integrate industry chain development of 3G services to more value in the four major operators the face of a common proposition, but between them will also affect the competitiveness of the 3G future to obtain the quantity and quality of cake. Strategy PK: Face stunts, only for the same dream Although the four major carriers now showing a more obvious pattern of the sub-operators, but in 2005 the concept of information service industry has been moved, major industries, four major telecom operators have a network with its own strengths and resources, to ‘information service providers operators’ shift. China Mobile is moving from ‘mobile communication experts’ to’ mobile information specialists’ transition, China Telecom to ‘integrated information service providers’ transition strategy has been implemented for nearly a year, China Unicom, China Unicom in 2006 raised to’ TIME transformation ‘, that is, communication (Telecommunication) service based on the information content (Information) service, the media (Media) services and wireless entertainment (Entertainment) service transformation. China Netcom is a clear ‘to the broadband communications and multimedia service providers in transition’ ideas, through the implementation of ‘broadband’, ‘Olympic’, ‘internationalization’ of these three strategies to gradually promote the strategi