Ten cases of lost sales in 2002.docVIP

 PAGE \* MERGEFORMAT 31 Ten cases of lost sales in 2002 In 2002, China is not only appearing on the market success stories, a large number of unsuccessful cases have a stronger sense of alert. These impressive case the market does not fully prove that China is ‘flowing with milk and honey in the land of Canaan’. 1. Ericsson Mobile: slow to react, and fail to miss In October 2001, Sony Ericsson mobile phones and mobile phones, when combined, the two sides level for the joint venture to develop a lofty goal - 5 years to become the world’s first mobile multimedia products industry. Ericsson Group President and CEO of the merged pre-Kede Chuan said: ‘Ericsson and Sony joined forces, each other director. The joint venture company in the world’s communications industry to move forward in the development of the Internet will be in a unique leadership. ‘ However, complementarity in the joint venture was established within the first year and a half is not apparent. Daoshi in February 2003 came news of the merger of Sony Ericsson mobile phones who have painted the beautiful blueprint Ke Dechuan dismal School, indirect proof of the merger of Sony Ericsson did not achieve the desired result. Market research confirmed that the data provided by Sony Ericsson mobile phone is even more unusual poor market performance. Three quarters of 2002, Sony Ericsson’s global sales compared to the same period in 2001 the sales of the two companies fell about 40%, while Nokia and Motorola over the same period has become the harvest period. In the world’s largest Chinese mobile phone market, in 2002 the rapid rise of China-made mobile phones. Compared to the rapid rise of the Bird, TCL, Amoi and other local favorites, once occupied 30% of China’s market share in the performance of Ericsson’s mobile phone appalling - research data shows that Ericsson’s market share since the end of last year of 11% to the end of June of the Less than 2%. Sony Ericsson’s how it? Reaction was slow, ine