Three marketers the ability.docVIP

 PAGE \* MERGEFORMAT 23 Three marketers the ability Into the appliance industry for almost two years, and I have been fortunate to own in this highly competitive market sector and in this country well-known large companies start their career. Is difficult to imagine, from the beginning up to now I find myself still learning, of course, also continue to progress. It is this that continues to progress, to grow their own so I often had a ‘right to seek’ or the desire to quit at the same time found that many things to learn, which made me fell into contradictions. Marketing staff of three capacities: sales capacity, operational capacity, management capacity, is my understanding of market operations, special dedicated to all the marketing counterparts, in the hope that some new guidelines for marketing the same time, please give me some guidance of the older generation masters. 1, sales capability, In broad terms, the sale is marketing a link and ultimate goal. Small side, sales ability is the basis for market operations. Any good front-line operational staff must have this capability. Of marketing personnel, sales capability, and not merely familiar with the product knowledge and sales skills, it should also include: training capacity, marketing planning capacity. Product knowledge and sales skill training for Purchasing Guide is aimed at sales and shopping centers, public holidays to major stores to support sales, and to the dealer recommended OTC products, particularly new. Training and promotions to maximize sales and achieve good customer relations situation. 1, product knowledge 1.1 The product structure and working principle. Sources of knowledge: professional web site maintenance engineer. 1.2 Features and characteristics of competing brands. Sources of knowledge: product manuals, product brochures, Purchasing Guide, stores in practice. 1.3 Features sublimated to marketing and selling, that sales of the term. Sources of knowledge: corporate training,