Winners invisible W visible.docVIP

 PAGE \* MERGEFORMAT 31 Winners ‘invisible’ W visible The essence of business pursuit of profit maximization, but the key in order to maximize profits is to seize the market’s most scarce resources. What is the best on the market today a shortage of resources? In my view, now full access to the buyer’s market circumstances, such as product, technology and other physical resources, have reached the homogeneous case, the market more valuable, more competitive ‘the most invisible, most shortages’ resources -- the only service of this piece of virgin land. What is the ‘intangible resources’? I say: ‘the world Everything has Road, Dawson a lifetime of 2, 2 Health 3, Mibu unlimited, something out of nothing, Dow is also invisible, intangible tangible victory. ‘Now who is the market share of services in this intangible’ scarce resources’, who will be able to have this competition in the market ace, who will become the big winner. Because services are intangible - in the enjoyment of services, the consumer can not see, hear and feel, once sold, its production process and consumption process is simultaneously carried out; service vulnerability is compounded by the shortage - it can not be the same as the items are stored together, it is easy to broken goods, it should be the same as the management of product quality management services as a whole. The same time, services or recyclable - If you are a good customer, the customer will be right Hello, your customers will be better, so be nice to the customers will come back patronage. This past Peter to, forming a virtuous circle. Firmly believe that people change people’s minds, so that customer satisfaction to the satisfaction of the enterprise to attract repeat customers ... ... Again, good service is also gratifying return to a study, CS customer satisfaction for every increase of 5%, it will jointly and severally to enterprise efficiency increased by 0.5%, so you care if the intentions of customers, then the marke