Until the final one to sell grapes.docVIP

 PAGE \* MERGEFORMAT 25 Until the final one to sell grapes I. Introduction ‘Sisuizhiwei’, what ‘position’? We right location ‘understanding of the more deep, we have developed a strategy to compete more close to nature, so may wish to’ Fresh positioning pulp ‘, then’ know the taste of competition ‘ . From the ‘strategy of selling the grapes’ talk. ‘Positioning’ is a specialized term. The following says a widely circulated story, the story will help us to ‘locate’ understanding of the concept, while ‘selling strategy of grapes’ is we have developed positioning strategy Bohai Pearl Hotel, when the reflection model and understand this - Strategy the main line. There was a woman asked the person selling grapes grapes are sweet or sour, that people think that selling the grapes she likes to eat sweet, say grapes are sweet, surprise, the lady is pregnant, eat acid, so no buy. Subsequently, another an old man selling grapes were asked the same question, that person who sold the grapes are sour grapes changed to say nothing about the old man is not very good teeth, and it will not buy. This story is more dramatic from one side reveals the ‘product positioning’ meaning and their role. ‘Sweet’ and ‘acid’ are right to locate a method of grapes, both are intended to make wine sold. 2, Bohai Pearl Hotel, the basic principles of positioning Bohai Pearl Hotel in the development of the positioning strategy for the first three issues clearly. (A) to win the market We first have to figure out a crucial issue, which is: ‘grapes in the end is sweet or sour?’ How do we consider this issue? A market for people who, if he stubbornly entangled in ‘grape itself is sweet or sour?’ Then you can assert that this guy ‘dead in’. In fact the key to understand this issue is clear ‘in the end what kind of grapes can be sold?’ Take full account of market demand (potential and overt) is one of the basic principles of positioning. This is why we developed the Bohai Pearl Hotel, position