To achieve the brand endorsement by the star fashion changes in fashion to the public.docVIP

 PAGE \* MERGEFORMAT 23 To achieve the brand endorsement by the star fashion changes in fashion to the public Guide language: the mobile phone market has long been the most competitive industries. In the domestic and foreign brands in competition with foreign brands, domestic mobile phone mainly depend on the way in marketing innovation has achieved more than 50% of market share, which employ the image of advocate is one of the most successful marketing. However, with the voice and image of the brand manufacturer agreement between the end of the period, how to promote the brand and marketing is a new task. A certain brand manufacturers through a unique way of thinking, through the power of the media and business to organize the ‘China Digital Miss’ Competition out of the traditional beauty pageant instead of focusing on the beauty of digital, spokesman for the completion of a new image selection work to achieve a brand image fashion statement by the stars in order to self-selection to fashion the perfect spokesman for the mass change. 1, activities, background (A) competition in the market situation has undergone tremendous changes The face of an aggressive offensive from domestic mobile phone manufacturers, foreign brands in 2003, after the pains, the right domestic cell phone to take a positive marketing strategy to attack. In addition to Motorola, Nokia, Sony Ericsson and other traditional markets of the international giants to increase investment, increase R amp;amp; D efforts and new products to market speed, with Samsung, LG and other Korean makers, represented by the technology leader in a competitive advantage to meet the Chinese consumer psychology of people to launch well received by Chinese folding models like the rapid rise in the market accounts for a significant initiative. The domestic mobile phone technology is lagging behind due to product quality as well as the pre-inventory pressures, competition in the market into an unprecedented predic