The changes in distribution channels from the phone to see changes in the law channel.docVIP

 PAGE \* MERGEFORMAT 21 The changes in distribution channels from the phone to see changes in the law channel Since 1999, domestic mobile phone on stage, the mobile phone market is becoming more competitive, while the channel competition has become one of the main event. Phone channels over the past few years the changes can be found many of the regularity of the phenomenon, and this regularity is also found in other consumer products in the channel changes. 1. Agent system and the channels of the cost of In 2000 years ago, mobile phone sales channels is almost exclusively the ‘agent system’. At that time, the basic mobile phone market mobile phone manufacturers by foreign monopoly, Motorola, Nokia, Ericsson, occupy about 85% market share. The foreign manufacturers do not have sales channels in China, so they have to borrow a channel within the field of domestic telecommunications wholesalers. At a time when handset sales capability in China with the basic are the original China Telecom system, some of the enterprises or a number of related enterprises, such as China Postel, CellStar, days sound, long-term, love de, etc., these enterprises has become an overseas mobile phone manufacturer’s agent. Agent under the new system the most typical flow of goods is so, the agent, after getting goods from the factory, wholesale, to the regional agency (regional agency in charge of the area in general is a province, a large regional agency will be several provinces, the smaller there are several cities of regional agency), the regional agency and then wholesale to the municipal agency, finally, by the municipal agency and wholesale to retail outlets. From the factory to the final retailers, wholesalers have to go through three levels, namely: general agent, regional agency, city agency. This three-tiered, each layer need to precipitate about 5% of the profits, sometimes more, consumed a total of three agents at least 15% of the cost. Channel just inside the three age