Sponsorship branding.docVIP

 PAGE \* MERGEFORMAT 34 Sponsorship branding China’s business owners and marketing professionals in the spring for the farmers from a number of innovative ways of purified water brands popped up one day the road to success and emotion at the same time relish in the precise positioning of its products, it’s ‘a little sweet farmer spring’ in the core dissemination of the concept of mobility to consumers can be a great desire, it is often narrow-minded view that the farmer will be largely dependent on the success of spring the role of advertising, thus ignoring another brand means of communication - activity sponsored the spring the farmer played quickly create brands crucial to the reality, in fact, a farmer spring by sponsoring the Olympic Games, sponsored by Project Hope brand value obtained is already far more than the mere establishment of the brand through advertising the actual results. Of course, international brands are well versed in the activities sponsored by the importance for the creation of the brand, which is already no doubt, from Kodak and Fuji to fighting over who gets to break the head into the Olympic Games sponsored by Samsung’s sponsorship money in the 2002 Asian Games, from the Coca-Cola sponsorship China Team to the Pepsi sponsored by China’s Jia A league, three streets from the Adidas sponsored basketball game sponsored by the ANTA Extreme Challenge on the streets, they are free instead of using the activities sponsored by the success of brand building initiatives, it also shows that sponsored the brand communication in the important position occupied by. Now we will how to use the brand as one of the means to quickly create detailed discussion of sponsorship strategy is aimed at a clear strategy of how to use the sponsorship to build brand image and how to make this concept into a practical and effective sponsorship. Discussion of these systems will enable us clear it is very different from the advertising sponsorship of a brand to cr