The case of a stillborn beer Planning.docVIP

 PAGE \* MERGEFORMAT 36 The case of a stillborn beer Planning In late August 2002 we have with the Jilin SG Group’s C-brewery after the exchange after the initial letter of intent to submit a report to ‘the marketing mix differentiation’ as the core idea of the planning program. It is one of the differences of ideology, far earlier than today be called a model of differentiated marketing ‘Nongfuguoyuan’. Program before, customers have adopted the materials from the program to all levels of the marketing mix to give a great negative. In spite of our strong interpretation, to no avail. As the two sides understanding the existence of a huge contrast, coupled with some other deep-rooted reasons. One most likely to differentiated marketing strategy, build out the advantages of local beer brands, and thus, together with our programs ‘stillborn’. 1, the source from In July 2002, I worked in SM Image Communications, Inc. (hereinafter referred to as SM’s), which is a company providing marketing, business planning services as the main item enterprise. Prior to this, SM has been the company’s decision-making and a beer producer in the province - C brewery to a certain degree of contact and communication, the companies are aware of the marketing plan the importance of war in modern business. The most important thing is, C is a local brewery SG Group, a subsidiary of a listed company, while the SG Group’s decision-making, our company provides full marketing plan of this model has also been given a certain degree of recognition, which we have to speed up the process of cooperation with the C brewery, has played a significant role in promoting. It was in this context, the company decided to use the internal bid to elect ‘C Beer project preparation team’ person in charge to customers for this specific personnel structure of the preparation, negotiation and other aspects of preparation and planning of the preparatory work. To prepare for the project negotiations, signed afte