United States Cleveland Clinic Brand Management Case Analysis.docVIP

 PAGE \* MERGEFORMAT 21 United States Cleveland Clinic Brand Management Case Analysis Abstract: This paper systematically describes and analyzes the Cleveland brand building and expansion of the hospital road, with a view to maintaining and developing the brand in the hospital with a useful inspiration. Keywords: Brand management; Cleveland Hospital; Case Analysis Only 14 doctors from the out-patient service establishments, with international patients, the prestigious U.S. hospital group in Cleveland, with its relentless conduct of brand management is closely related to the maintenance and development. Start constructing the hospital with the quality of service features, particularly the importance of education and research, and ultimately their reputation for cardiac and cancer care units. With the new brand model for the shape, Cleveland Hospital has adopted a business partnership with a number of ways to integrate the brand. Brand maintenance and development, ranging in size from a magazine to a fully integrated promotional financing, media relations, consumer and medical and other fields have their own quality control system. In addition, it formed its own health system and a complete set of marketing strategies. These strategies and methods to enable the success of the Cleveland Clinic embarked on a brand expansion path, which is the brand of our hospitals to maintain and develop insight. Dimethyl Central Hospital, the hospital may not rely entirely on the technical support of the top three as its branch, we can draw the Cleveland brand development and maintenance of roads, the downstream integration of resources to the community hospitals, may be a good practice, geographical location in the non - the case of incurable diseases is very important factor in selecting doctors. A historical overview of the Cleveland Clinic Cleveland Clinic was founded in 1921 by a World War veteran medical units to create 4. Just been established, this body is very smal