管理咨询经典实用有价值企业管理培训：咨询写作技巧素材.ppt

概念图绘制练习 咨询项目通常经历五个阶段：初次接触、项目启动、制定解决方案、提出建议、实施改革。 PPT制作 要做好一个好的ppt，我们需注意5个方面 好ppt 目标 逻辑 工具 风格 颜色 只为一类人服务， 指导，说明，说服 善于学习优秀的作品 简单的图像处理工具 Flash，ulead gif animator Adobe photoshop 每章之间插入一张幻灯片或标题，图片 模板、背景、文字、 图表、动画 不要超4种，色调协调 最快最有效的方式是学习别人优秀的ppt作品 ? 搜索引擎：比如sohu、sina、baidu、google（advance搜索）， 输入关键字：ppt制作，ppt，plan，presentation，ibm（或其他国际牛企）、ppt模板也可以到跨国公司的主页去查找。 /cn/software/demo/ptt/p08.shtml ? / /ppt/PowerPoint.htm /bbs/list.asp?boardid=27 /introduction/focus/office/powerpoint.shtml ? 克劳迪纳·怀尔德等，商业演示制作技巧（第2版）人大出版社 朋友那里交换， 学校宣讲会时有意识的观看大企业的赏心悦目的作品。 … … … 跨国大公司的宣讲资料、年度报告 优秀ppt论坛，网站 其它途径 总结——咨询报告 用理论分析 用事实说话 用逻辑表述 用图形思考 用PPT演示 用实效证明 * I want to comment on the approach weve taken in developing this framework. This project was led by the Marketing Innovation Group who received very extensive feedback from PG Marketers in all GBUs and MDOs via a MD-level user council. The user council representatives were selected by the GBU leaders. We were very pleased that the MDs on the user council not only gave their feedback, but also solicited and shared feedback from broad bases of marketers at all levels and in each GBU and MDO. We also got feedback from Agency representatives who were selected by Agency heads. And we tapped into a wide range of experts both within PG and outside via contacts with thought leading academics. Once we were quite far along, we shared the framework with all the GBU heads and Presidents, and have now reflected their input. Many MD’s on the user council took time to solicit General Manager feedback and, where offered, that feedback has been reflected. All GM’s (both GBU and MDO) have now received a copy of the framework. We have already heard from many of them who have offered their support for work. The feedback from the user council and agency partners was very positive. We also met with PRIDE leadership to ensure that