洞察瞬息万变的中国非处方药及保健品市场.PDFVIP

Self-Medication and Preventive HealtHcare in cHina: deeP dive into tHe dynaMic cHineSe Market 洞察瞬息万变的中国非 处方药及保健品市场 a JoiNt study from NielseN aNd Nicholas hall comPaNy Nielsen’s expertise in consumer research and measurement with Nicholas Hall Company’s deep understanding of the OTC industry offers the best combination for deep insights into the chinese market. DEEP DIVE INTO THE DYNAMIC CHINESE MARKET steadily growing markets: China OTC market size saw a YoY growth of 6.5% to 市场规模稳步增长： 截至2014年第三季度，中国非处方药的市场规模 US$21,424.8mn in Q3 2014, while VMS expanded to US$ 6,335.4mn by 10.0% YOY.* 达到214.2亿美元，同比去年同期增长6.5%。而保健品的市场规模达到 63.35亿美元，同比去年同期增长10%。* “mega health industry” is developing because of the ageing population, expanding middle-class, who have relatively high disposable income and care about 大健康产业发展迅速：人口老龄化的发展，拥有更高收入且更关注自身 their own general well-being, and the issue of chronic diseases. 整体健康状况的中产阶层的扩大，慢性疾病问题的日渐突出，这些都为 大健康产业带来发展机遇。 governmental encouragement on “mega health industry” : In October 2013, the State Council issued a policy document to promote the healthcare services sector and 政府推动大健康产业发展：在2013年10月，国务院发文促进健康服务 said that the sector could reach RMB 8 trillion by 2020. 业发展，并提出到2020年，健康服务业总规模达到8万亿元以上的目 标。 competition heated up in “mega health industry” : Many top Chinese marketers see this industry as a field to develop new products or expand growth potential. 大健康产业竞争愈趋激烈：众多中国药企把大健康产业视为推