[名校联盟]江苏省江都区丁沟中学高一英语必修四《ProjectDevelopinganAdCampaign》教案（译林牛津版）.doc

To learn about some basic information about an ad campaign To apply what they have learnt to develop an ad campaign Teaching Key Points Teaching Difficulties: How to help them to develop an ad campaign Teaching Procedure: Step One: Lead in Nowadays people all over the world use the media to advertise for the benefit of the public welfare. Have you ever thought of building an ad campaign about social concerns? OK, in this lesson, first, let’s learn how to build an ad campaign with a sample; then, let’s develop our own ad campaign. To get some basic information on an ad campaign, let’s go over the first passage. Step Two: Reading Comprehension of the first passage 1. Structure of this passage Para 1 the definition of an ad campaign[来源:学科网ZXXK] Para 2 the target audience and how to determine the target audience Para 3 what the ad campaign says Para 4 how to reach the target audience 2. Questions and answers[来源:Zxxk.Com] 1). What do you know about an ad campaign?（line1-2） 2). What must you keep in mind when you start a successful ad campaign? （line3-4） 3). Why do you need to research your audience? （line13-14） 4). What is important when you are planning an ad campaign? （line17-18） 3. Task-based reading  To build an ad (1)c_________ Step One *have a clear (2)a____ and (3)t_____ audience in mind; *do a little (4)r_______ and you can(5) c_____ the right (6)m______ for the right people. Step Two *gather (7)i_________ from your research; *It is important to always try to(8) a_____ to the way the audience will(9) r_____. Step Three *use different (10)w____ to get your message (11)a_____ *decide what (12)a________ you want to use to (13)r_____ your audience. (Keys: campaign, aim, target, research, create, message, information, appeal, react, ways, across, approach, reach) Step Three: Reading Comprehension of the second passage 1. Questions and answers 1）What is the subject of this ad campaign?(anti-smoking) 2）W