诺基亚香港电讯市场分析分享.pptVIP

HK Market Sharing with CMCC香港市场分享23rd April, 2010By Bruce Lam, General Manager, HK Macau, Nokia (HK) Ltd. 林國誠, 諾基亞(香港)有限公司香港及澳門區市場營運總經理;Hong Kong Market Update香港市场概述;Nokia HK;Source: GFK Report ;Strategic Intent战略目标: To sustain Nokia Leadership in HK through enhancing user experience with both Nokia devices Ovi services 通过手机终端和OVI服务提升客户体验，确保诺基亚在香港市场的领导地位;Channel Strategy渠道策略;* ? 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials;* ? 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials;;* ? 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials; Promoting Nokia best-in-class upon-and-after-purchase services 推广诺基亚一流的业务及售后服务;Provide Best-in-class upon-and-after-purchase services: Retail零售-提供一流的销售和售服务;Software Upgrade for N97 with PR2.0（N97软件更新 ）;Ovi Touch Point in Retail（OVI零售销售点）;Ovi @ NBR诺基亚品牌店;*;4;*;Floating Ovi points in various locations流动OVI服务点;Total Solution selling in NBR（诺基亚专卖店的整合营销）;Service Differentiation…;Ovi Activation in Repair Process Solution Service Counter（在维修和方案销售过程，激活OVI 服务）;Nokia HK x China Mobile HK Collaboration（诺基亚香港与中国移动香港的合作）;* ? 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials;* ? 2007 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials;Strengthen CMHK knowledge transfer to frontline sales加强中国移动香港一线销售人员的知识传递;Nokia Sales Force in CMHK诺基亚在中国移动香港的销售团队 ;CMHK – Achievement CMHK团队成就;CMHK Key Achievement – Nokia Messaging Service诺基亚NMS服务 ;CMHK Key Achievement – Unlimited Data Plan Service无线数据计划 ;CMHK – Up sell Data Plan Opportunity in 6 NBR shops 在6个诺基亚专卖店中提升数据计划销售机会;Build of Developer Community打造开发商合作环境;? 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials;X’mas Trade Customer Roadshow – Dec 23-24, 2009圣诞节商业客户路演;Nokia Developer Conference Qt Workshop诺基亚开发商大会和Qt研讨会;Localization for Differentiation立足本地化以寻求差异化;;;Successful Launch of Hero Product against iPhone （诺基亚英雄产品成功发布）; ;N97 Launch Plan N97 发布计划;