广告英语翻译中的文化对比.docVIP

　　广告英语翻译中的文化对比 广告英语翻译中的文化对比 The parison of Culture in Advertising English Translation 　　ent of Automotive Engineering f Hengyang Technician College , Hengyang 421101 China) 　　Abstract: and opening-up, as ent of chinas economy, advertising industry has been developing quickly. The globalization of the y, Chinas entry to ent of the inter and information munication technology make the cross-cultural munication of advertising possible. Advertising translation is of great significance for the enterprises in exploiting the global market under the circumstance of globalization. This paper analyzes the influence of cross-cultural munications on advertising translation from the perspective of religion belief, history background, customs, values, aesthetic standard and analyzing. And it also discusses about principles and methods of advertising translation bined ples. 　　Key ic globalization; advertising; advertising translation; culture 　　1 The parison of Cultural Differences in Advertising English Translation and thEir Performance 　　1.1. Differences in National Faith 　　All ethnic groups in the iration has its oarriage, food and other requirements are also various. Therefore, in the process of translation, ust fully respect the beliefs of local consumers, not to breach their taboos. 　　In China, the long(dragon)is the totem of the spirit of Han nationality, is a symbol of good fortune and the rights of the feudal emperor of the time often put their oonster rear its ugly head(Nida, 2001:84). Bible repeatedly referred to the old dragon Satan ptation age of traitor. Therefore, to understand the different geographical countrys national religion, in order to avoid cultural taboos ads appear in the age in order to more successfully promote their products. 　　1.2. Differences in History Background 　　So if only the advertisers design the English advertisements by taking the consumers the essential interests as the base and by taking the idea of self value realization as the