杭州西溪海销推广是策略案国语沟通.pptVIP

杭州西溪海销推广是策略案国语沟通.ppt

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杭州西溪海销推广是策略案国语沟通

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 形象二 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 策略 沟通方向 定位与客群间的关系 主利益:看的见风景 副利益:宽尺度户型 纯英伦风格 家庭泳池 …… “买排屋就是希望能够有更舒适的环境” “湿地边的排屋是种投资资源” “房子不错,更有湿地,比其他排屋有特点” 有了湿地,1000万的排屋才有其价值 有了湿地,距离略远是应该的 有了湿地,和竞品才有差异更有记忆点 有了湿地,才称之谓“海” Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 策略 定位语 3000亩湿地 · 200栋隐墅 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 策略 沟通调性(TONEMANNER) 客群所感兴趣的卖点 与竞品足够的差异化特点 确实有湿地 空气好 环境优雅 少数人享受的优越感 返璞归真的归属感 出世的超脱感 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile

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