Consumer Behaviour Model on the Furniture Market.docVIP

Acta Silv. Lign. Hung., Vol. 6 (2010) 75–88 Consumer Behaviour Model on the Furniture Market ? éva BEDNáRIK – Judit PAKAINé KOVáTS Department of Entrepreneurship and Marketing, Faculty of Wood Sciences, University of West Hungary, Sopron, Hungary Abstract – This study introduces the furniture purchasing behaviour model. The study describes the behaviour model and characteristics of decision making and the environmental factors affecting the individuals besides emphasising the family character of furniture purchase. We introduce a chapter from the primary research verifying the model that analyses the validity of customer behaviour trends defined as elements of the impersonal environment on the furniture market. We touch on our lifestyle based segmentation model which is elaborated in our work in detail. The method of primary research is quantitative, personal interview. While working out our research model we applied a method that enables multi-level cross-section and cohort analyses. Our work has verified the need for trend researches on the furniture market so we suggest the construction and the near-future launch of a trend research system consisting of several modules that reveals the specific factors on the furniture market besides verifying the validity of general behaviour trends. consumer behaviour model / trend research / lifestyle Kivonat – Vásárlói magatartásmodell a bútorpiacon. A tanulmány bemutatja a szerz?k által kidolgozott bútorvásárlói magatartásmodellt, amely a bútorvásárlás családi jellegének hangsúlyozása mellett fordít figyelmet a d?ntésben résztvev?k személyes adottságaira, az individuumra ható k?rnyezeti tényez?k vizsgálatára. Bemutatjuk a modellt igazoló primer kutatás egy fejezetét, amely a személytelen k?rnyezet elemeként értelmezett vásárlói magatartástrendek érvényességét vizsgálja a bútorpiacon. Ennek mentén érintjük a munka során részletesen is kidol